"Go Woke, Go Broke" has to be the dumbest catch-phrase I've ever heard

From Bud Light to Starfield, lots of businesses, brands and products have “gone woke”; fostering a culture of positivity and inclusiveness that, well..

“It isn’t right! They’re ruining my favorite shit!” you cry to reddit and Steam community pages.

Numerous other cisgendered white males nod their heads in agreement, clutching their waifu pillows and - probably for the first time ever - using a tissue to wipe up tears, rather than.. Well, other stuff.

“Go woke, go broke” is the rally-cry for hairy-palmed jackasses who’s idea of gender-affirming care is stroking themselves off 5 times a day to the female characters they painstakingly designed in Elden Ring’s character creator.

Back in my day, those same kinda folks used to swear up and down that there was a cheat code for the original Tomb Raider to make her naked.

Here’s the thing, though: If you really believe going woke causes businesses to fail, you’ve clearly spent too much time jerking off and you’ve gone blind.

Failure for going woke is rarely a thing; No, failure happens when you create some horrid child’s fever-dream design of a truck and end up doing too much Ketamine while you piss away your money on a declining social media platform you bought so you could be a dick with a giant megaphone.

Some of us actually like woke.. And a good majority of other folks just don’t give a shit as long as they get what they paid for.

It’s only this little pearl-necklace-clutching (yes, I’m referencing semen here, too) minority that is screaming about how they can’t continue to enjoy a weak superiority complex by ensuring they personify the biggest of the baddest dudes with the swingingest-dicks that seem to have any sort of issue with it.

As an aside.. I hate games journalism now. So fucking much.

It’s so damned hard to get any accurate information on the Sweet Baby Inc. saga; from what I understand they essentially were blackmailing folks to pay for their consultation to improve DEI (Diversity, Equity and Inclusion - a GOOD THING), which is not good.. However, most publications (let’s not even get into social media as a source) seem to half-ass their research themselves, just trying to create the right kind of content that keeps gamers clicking so they can get that sweet, sweet trickle of ad revenue.

Sure, some games fail.

That doesn’t mean that actually embracing DEI causes them to fail.

Look at games like Cyberpunk 2077, or Starfield.. Both have some seriously “woke” stuff going on in them, and they both launched with heavy criticism, but they are still kicking ass today, even with the woke content.

Hell, Cyberpunk 2077 had an awesome redemption story with it’s 2.0 update, and you can still play with whatever gender identity, sexuality, and genitalia you like.

They didn’t fail at the start because of being “woke”.

They failed because they rushed the release to the point they had to pull the damned game for the PS4 it was so bad!

So, next time you try to convince folks to not go woke.. Just.. Shut the fuck up. Most of us really don’t care.